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In the News

The January 14, 1999 issue of the Arizona Republic showcased an article entitled "Calcium Reduces Tumors" taken from the New England Journal of Medicine. This prestigious journal boasted that adding calcium to the diet can keep you from getting tumors in the large Intestine. The February, 1999 issue of the Readers' Digest featured an article, "The 'Superstar' Nutrient" which highlighted the Journal of the American Medical Association's findings that That "When the participants' consumption reached 1500 milligrams of calcium a day, cell growth in the colon improved toward normal (this means that the cancer was reversed)." The Readers' Digest also reported that the Metabolic Bone Center at St. Luke's Hospital believes that "a chronic deficiency of calcium is largely responsible for premenstrual syndrome (PMS)." And, the U.S. World News Report stated that, "Researchers are increasingly finding that the humble mineral calcium plays a major role in warding off major illnesses from high blood pressure to colon cancer " (Calcium's Powerful Mysterious Ways - May 3,1999 Issue). No other mineral is capable of performing as many biological functions as is calcium. This amazing mineral provides the electrical energy for the heart to beat and for all muscle movement. It is the calcium ion that is responsible for feeding every cell. Another vital biological feature of calcium is DNA replication. This is crucial for maintaining a youthful and healthy body. DNA replication Is the basis for all body systems repair and can only occur on a substrate of calcium. Thus, low calcium means low body repair and premature aging. BUT, as important as all these and hundreds of other biological functions of calcium are to human health, none is more important than the job of pH control. Calcium to acid, is like water to a fire. Calcium quickly destroys excess acid in the body fluids. Thus, the more calcium, the more oxygen, and therefore, the more healthy the recipient.

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A Special Note to all of The Rainbow's End Customers:
Dietary supplements are not to be used to prevent or treat or cure any disease. The Statements in this website have not been evaluated by the FDA. Any information provided on this web site is not a substitute for the advice of a licensed medical practitioner. Individuals are advised not to self-medicate in the presence of significant illness. The ingredients contained in supplements do not contain drugs. We do not advise administration of supplements to infants or children and supplements should never be taken during pregnancy without professional advice.



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